In order to enrich theory based lectures with real life experience and extra curricular activities, lecturer, Sanad Salhut from the Beit Hannina campus, took students from the Marketing Services course to Movenpick Hotel and Jawwal Communication Company, in Ramallah.
Students were introduced to the Director of Public Relations and marketing at Movenpick and they were told all about the mechanics of businesses and customer relations, and then taken on a tour of the hotel.
During their visit to Jawwal, students met with the marketing manager, as well as several employees. They were given an insightful tour of the marketing activities and programs that they deliver as a company. Students were welcomed by the director of the Jawwal and given souvenirs of their visit.