Bachelor in Business Administration
Dual Studies Business Administration program is one of the Dual Studies programs that considered the one of its kind in Middle East In General and Palestine in Particular. It is a demand driven program based on the Private Sector needs and recommendations.
This program aims to support the mission of the Palestinian-German Dual Study program by: providing quality instruction to students to prepare them for successful careers; engaging in scholarly activity to combine academic knowledge with experience in Private Sector; and providing service to the university and greater community.
The (DSBA) program was started in 2016 that aim to prepare a distinct experienced generation of graduates, characterized not only as creators and innovators in their specialization field, but also capable to prove themselves as unique graduates who have an excellent soft skill for employment, such as: Communication, Interpersonal skills, Teamwork, Adaptability, and Information Technology.
They will also have a high percentage of employability by gaining Business Management Competences. The Students will give the credit to the companies by applying their study project and Bachelor Thesis on subjects related to the company where they are spending the practical period.
The main difference between Dual Studies Business administration program and normal studies is the method of delivering the skills and competences to the learner. We are following the “sense and respond approach since we have identified the labor market needs and requirements and which subjects are better learned in the working environment and which have to be taught at the University. It has to be stressed that both places have to undergo quality assurance processes, because credits can be given only if quality and learner’s success are assessed.
Expose the students in the work environment since the first semester. Prepare a generation that possesses the latest administrative and leadership skills. Develop students’ skills that support academic skills, such as oral and written communication skills. Qualifying students and enabling them to start their own independent projects through training and capacity development.
The DSBA program ILO’s are the following:
Knowledge. On successful completion of the program, students will therefore gain knowledge and understanding in the following areas.
- Know the foundation disciplines of business and management.
- Identify the local and international economic, technological, financial, legal, cultural, and political context.
- Describe the banking and financial management in its major context including the legal and social environments and capital markets.
- Know the development and operations of local and international markets for resources, goods and services.
- Identify the appropriate policies and business strategies.
Intellectual skills . On successful completion of the program, students will be able to demonstrate that they can: .
- Apply critical thinking, and apply concepts and insights from business disciplines.
- Develop decisions under conditions of limited or incomplete information.
- Interpret on decisions using appropriate quantitative and qualitative methods.
- Demonstrate how environmental factors such as politics, demographics, technology, geography, and culture affect the business climate and business operations.
- Convert theory to practice in international business, banking and finance.
Professional skills. On successful completion of the program, students will be able to:
- Utilize the different communication’s styles in the business context effectively.
- Plan and apply the research methods using a range of sources of business related materials.
- Apply two-way communication: listening skills, oral and written communication.
- Effective performance within a team environment, delegation, development and management.
- Formulate business strategies and plans.
- Measure financial risks.
- Utilize technology skills in business and finance.
- Perform an applied financial analysis in a business situation.
Attitudes and Values. On successful completion of the program, students will be able to:
- Recognize themselves personally and independently to be a valued contributor through time management, self-direction, motivation, and pro-activeness.
- Communicate clearly and influentially, both orally and in writing to customers and colleagues.
- Function well in a team, using appropriate skills, including leadership skills, team- building, and project management.
- Think and share new ideas and assess alternative solutions.
- 75 and above in the Tawjihi Exam.
- To pass a personal interview in the university.
- To pass the interview from a partner company
- Working in the private sector.
- working in the Public Sector.
- Strat your own business.
1. Structure and Contents
The B.Sc. degree in Dual Study Business Administration (DSBA) is awarded upon completing with 140 credit hours according to the following requirements:
Table 1: Course Structure of Dual Study Business Administration (DSBA)
|Program Required Courses
|Program Elective Courses
|Dual Study Required Courses
|University Required Courses
|Practice & Graduation Project
2. Program Required Courses
DSBA students must complete all courses listed in Table 2:
Table 2: Program Required Courses
|Principles of Management I
|Principles of Management II
|Business Computer Skills
|Principles of Marketing
|Finance & Investment I
|Production & Operations Management
|Civil & Business Law
|Human Resources Management
|Business Research Methods
|International Business I
|International Business II
|International Supply Chain Management
|Cross Cultural Management
|Finance & Investment II
|Company & Business Valuation
|Banking Business Ethics
|Financial Risk Management
3 Program Elective Courses
DSBA students must successfully complete three elective courses with a total amount of 6 credits. Following courses are available:
Table 3: Program Elective Courses:
|Total Quality Management
|Financial Markets & Financial Institutions
|International Economic Relations
|Applied Topics in International Business
|Applied Topics in Finance
|Total credits of 3 selected courses (each 2 credits)
4 University Required Courses
In order to meet the university requirements all DSBA students have to attend the university’s requirement courses of the following Table 4:
Table 4: University Required Courses
|Jerusalem through History
|Nature and Environment of Palestine
|Language and Logic
5 Dual Study Required Courses
DSBA students must complete all courses listed in Table 5:
Table 5: Dual Study Required Courses
|English Language I
|English Language II
|*Hebrew Language I
|*Hebrew Language II
*Students can choose German Language courses or Hebrew Courses
6 Practical Phases
The practical phases are awarded with credits shown in Table 6. Each practical phase lasts three months.
Table 6: Practical Phases of each 3 months in a Dual Study partner company
|Practice Phase I
|Practice Phase II
|Practice Phase III
|Practice Phase IV
|Practice Phase V
|Practice Phase VI
|Practice Phase VII (Study Project )
|Practice Phase VIII (Bachelor Thesis)
Program Required Courses
1830101 Principles of Management I 3 credits
The purpose of this course is to provide students with a broad and integrative introduction to the theories and practice of management. In particular, this course focuses on the major areas of the management process: planning, organizing, leadership and control from an organizational viewpoint. The course also attempts to enable students to understand the role, challenges, and opportunities of management in contributing to the successful operations and performance of organizations. This is the introductory management course that tries to stimulate the student to develop a basic understanding of management, its practices and its techniques. It also allows the student to become familiar with concepts and terminology that will be useful in many managerial situations.
1830102 Principles of Management II 3 credits
This course builds on Principles of Management I. It will deliver a more detailed explanation of the concepts of administration, its definition, aspects, characteristics and principles; in addition there will be a more detailed explanation of the basic duties of BA: planning, organization, direction and control. It expands student concepts and terminology that could be applied in many managerial situations.
1830120 Business Computer Skills 2 credits
The purpose of this course is to give students the necessary skills in basic computer operations, learn about its components, maintenance, and the professional skills needed to use advanced Microsoft Office Applications (Word, Excel, and PowerPoint) to prepare documents, build statistics, charts and presentations in a professional style with emphasis on his/her field of study. By the end of the course, the student will be ready to do the CISCO certification exam which is required by many employers.
1830130 General Mathematics 3 credits
This course is intended for students majoring in business. It is a survey of differential calculus with business applications. General mathematics is including differentiation of algebraic concepts such as sets, Real Numbers, etc.. It also covers Linear and Quadratic Equations and Functions, Inequalities, curve sketching, and applications of the derivative.
1830240 Microeconomics 3 credits
This is an introductory course in microeconomic theory. This course will focus on examining the behaviour of individuals & firms in the market and implications of their choices. So, this course covers the following topics such as: demand, supply, utility, elasticity, and cost of production, perfect competition, & monopoly. Microeconomics is concerned with the analysis of economic phenomena from the perspective of the individual. The course covers the basic concepts and tools needed to undertake the analysis of such problems that arise due to the law of scarcity.
1830241 Macroeconomics 3 credits
This course focuses on the core part of the macroeconomics with the emphasis on the development of analytical tools and the understanding of how the theories are constructed, and to analysis the performance of the national economy and its links to global economy. This course is designed to examine economic growth, employment, and inflation, as they relate to the business cycle and the health of the economy. The roles of fiscal policy, money, banks, and monetary policy in the economy are discussed along with examining the role policies.
1830131 Statistics 3 credits
This course is an introduction to statistical methods and concepts applied to business and economics data. The topics include probability distributions, confidence intervals, hypothesis testing, and multiple regressions. The students will learn the basics of using statistical methods in applications related to business and economics. These include the following skills: a basic understanding of the theory of probability and statistics and how it is applied to test different kinds of hypotheses as well as the basic skills required for preparing and analysing the data.
1830150 Accounting I 3 credits
This course is designed as an introductory course in financial accounting for zero level students in accounting (students who have not taken accounting courses previously). It contains the basic concept of financial accounting and the accounting techniques to measure the businesses performance. The purpose of this course is to acquaint students with accounting theory, concepts, analysis, for application to financial accounting measurements and reporting. Several accounting concepts and issues will be studied during this course in detail , including: Measuring and Recording Business Transactions, Basic Financial Statements, Business Income and Adjusting Entries, Completion of the Accounting Cycle, Accounting for Merchandising Operations, Inventories, Internal Control and Cash, Receivables.
1830151 Accounting II 3 credits
This course is designed as an introductory course in financial accounting. The purpose of this course is to acquaint students with some accounting basic concepts such as long-term assets, current liabilities, long-term liabilities, some basic forms of the organizations like corporations, accounting for investments, statement of cash flows, and financial statement analysis.
1830251 Principles of Marketing 2 credits
This course examines the dynamics of marketing and its important role in today’s society. In addition to discussing marketing functions (pricing, product development and management, promotion and channels of distribution), marketing organizations, marketing research and other key dimensions of marketing, the course will address cultural, social, ethical, legal and international aspects of the field. Case Study and examples of business and non-business organizations will be discussed.
1830270 Finance & Investment I 2 credits
The course develops theoretical framework for understanding and analysing major financial problems of a modern company in market environment. It covers basic models of valuation of corporate capital, including pricing models for primary financial assets, real assets valuation and investment projects analysis, capital structure and various types of corporate capital employed and derivative assets. It provides necessary knowledge in evaluating different management decisions and its influence on corporate performance and value.
1830401 Sales Management 2 credits
This course emphasizes the importance of sales management in a competitive global economy by integrating current technology, research, and strategic planning activities. Topics include the role of the sales manager, buying and selling processes, customer relationship management, organizing the sales force, sales forecasting and budgeting, selecting, training, compensating, and motivating the salesperson, and evaluating salesperson performance.
1830301 Production &Operations Management 2 credits
This course is an examination of the role of operations within manufacturing and service organizations. Emphasis is placed upon recognizing operational opportunities and trade-offs, and employing quantitative and qualitative tools and decision-support systems to assist strategic and operational decision making. Topics include: process design, quality management, capacity planning, supply chain management, and production planning.
1830402 Civil & Business Law 2 credits
This course examines basic legal principles, which will enable you to recognise relevant issues and the legal implications of business situations. This course will help to understand the legal system, its role and place in society through knowledge of the structure of the legal system and relevant laws. It will enable the student to identify legal problems within the field of civil and business law and solve legal problems by using knowledge of the legal system and methods.
1830302 Human Resources Management 2 credits
This course focuses on the analysis of professional practice issues in personnel and human resource management. Students will form in-class enterprises to explore topics including: human resource planning, recruitment, staffing, performance appraisal, compensation and reward system design, training and development, employee rights and safety, labour-management relations, and legal and international dimensions of human resource management.
1830303 Business Research Methods 2 credits
This course is designed to teach students how to support management decision making and develop understanding of a variety of research methodologies as well as the basic skills in applying them. While qualitative research techniques are examined, a considerable portion of the course is focused on designing and implementing surveys. A key output of the course is the ability to produce a professional research proposal, which could be used as your applied project proposal where appropriate. Indeed, for students intending to do survey research as part of their applied project, this course is invaluable and plans should be made well in advance for taking this course prior to the research start time. Although the course focuses on research design, basic statistical analyses using the SPSS software provided will also be covered.
1830253 Cost Accounting 2 credits
Cost accounting is primarily used as a decision-making tool for individuals in charge of business operations. Managers use standardized methods to control cost in order to meet the desired level of profitability. Students learn about pricing, budgeting, and performance analysis to determine overall success based on predetermined objectives. Students apply cost accounting methods to identify profitable products and services, to analyse reports to make sound pricing decisions, to compare cost systems and choose the one that’s right for your company and to evaluate results against budgets with greater accuracy. The use cost accounting methods to optimize the use of people, resources and materials
1830304 Business Simulation 2 credits
The simulation and add-on activities represent an important enhancement to a deeper understanding of dynamic business processes to the students. To this end, the results presented herein demonstrate that the simulation experience refines the decision-making skills of students, better enabling them to fulfil their future role as business leaders. In terms of details, the students manage a fully-functioning enterprise in a dynamic, highly competitive environment over an extended period of time. Throughout, the instructor challenges students to leverage their affinity for numbers and their willingness to approach decisions in an organized, disciplined manner. Further, the uncertainty associated with changing market conditions and contemporaneous competitor moves presents challenges for the students to develop unstructured problem-solving skills and a tolerance for and appreciation of ambiguity. Furthermore, students practice developing, presenting, and defending a business plan with independent judges who question the students and challenge the perceived shortfalls in their work.
1830405 Project Management 2 credits
This course is designed to teach students about major principles of efficient project management. The aim is to learn a systematic approach to implement and conduct projects. The course offers various tools for planning, controlling and managing projects. Students will learn the definition of project management, the assessment and selection of projects, the organisation of new projects, the cost control, project planning, supervision and control, selection of team members, the coordination of a project team and more.
1831301International Business I 2 credits
This course introduces international business and basic knowledge about the theory and practice of international corporations: National differences in political economy and differences in Culture will be introduced. International Trade Theories and the Political Economy of International Trade, concepts of Foreign Direct Investment and the Regional Economic Integration will be explained.
International Business II 2 credits
This second part of the course provides the students with the variety of global business knowledge as well as interpersonal, organizational, technological and decision-making skills needed to succeed in today’s fast-changing international business environment. This course explores the interrelatedness of the various functions of international business operations, and sets the context for understanding the broader environment in which international businesses and organizations function. The concept is to apply theory in actual international business situations through exercises, case studies, team projects and hands-on training. Students will develop an essential understanding of core international business topics such as financial systems, resource bases, corporate culture (HMR), marketing, organizational behaviour, productivity tools and technology, and communication skills.
1831401 International Finance 2 credits
Management of an international business requires knowledge of international financial instruments, markets, and institutions. This course examines these issues from theoretical and applied perspectives. Topics include the nature of foreign exchange risk, the determination of spot and forward exchange rates and interest rates, the returns to foreign investments in external currency and in bond and stock markets, the management of foreign exchange risk with forward markets and foreign currency option markets, and the dynamics of the balance of payments with a focus on understanding international capital flows, country debt, and exchange rate fluctuations.
1831403 Cross Cultural Management 2 credits
This course is designed to develop the awareness, skills and knowledge required by managers seeking to work abroad as international executives. It provides a key grounding in the nature of management in the global context by increasing awareness and understanding of the soft skills in international management, particularly those relating to cross-cultural management. The meaning of culture is explored by drawing on a range of national cultural and institutional models and Study and providing a broad understanding of the international context in which multinational corporations operate. How national culture influences management practice is also considered. It will also focus on emerging challenges of international management. The emphasis will be on how individuals, teams and organizations manage these cultural differences.
1831402 International Supply Change Management 2 credits
International supply chains interact with all facets of business and society. In this interdisciplinary course, students will gain a multi-faceted perspective on the global dimensions of today’s business operations. Students will explore the interrelationships between global supply chains, logistics operations, society, and the environment. The study of business operations will be set in the context of social science theories and popular perspectives on the history, geography, structure and ethics of trade. Students will examine the impacts of current trade systems on both production and consumption regions and the human and environmental consequences of trade patterns.
1831404 International Marketing 2 credits
This course will expand the tools and terminology to explore and understand marketing practices in a global environment. Putting yourself as an international marketing manager, you will learn the scope and challenge of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and finally, the ways to develop global marketing strategies. Students will also conduct a group project. This course is designed to give students insights of current global issues and providing the necessary skills in making strategic decisions based on a global perspective.
1832301 Finance & Investment II 2 credits
This course aims to provide the students with advanced concepts, principles and approaches of corporate finance, enable the students to apply relevant principles and approaches in solving problems of corporate finance. They will learn about different types of financial management decisions; understand the role of the financial manager and the goals of advanced financial management. Furthermore, this course provides the students with essential concepts of investments. The goals of the investment part are the understanding of risk and return. Thus, the students have an understanding of efficiently diversified portfolios. It also aims to create an understanding of the basic issues involved in how firms should raise funds for their real investments (financing). The course evaluates how investment and financing decisions are related. Emphasis will be placed on appreciating the limitations and challenges that are faced when applying the theoretical framework of corporate finance to real world problems.
1832304 Credit Management 2 credits
This course will enable the students to develop a basic understanding of credit management and apply the concepts, systems and techniques across a range of credit environments. It will help to understand and apply the fundamental accounting principles and techniques that affect credit management and develop a broad understanding of the legal context and structures in which businesses operate and be able to apply relevant aspects of contract and commercial law. This course also intents to develop an understanding of the national and international economic environment within which business organisations function from which the student can draw insights to develop a general understanding of management practices.
1832407 Company & Business Valuation 2 credits
This course focuses on the analysis and use of financial accounting information in the evaluation of corporate performance. The course initially demonstrates the accounting process and resulting generation of financial statements. Building on these core accounting concepts, the course emphasizes the understanding of financial statements prepared under International Accounting Standards and the analysis of these financial statements including common size analysis, ratio analysis, the impact of taxes, and credit analysis. By successfully completing the course students will be aware of the necessity to analyse corporates, to be able to analyse accounts by modifying financial statements up to their needs, splitting up the result of the year and applying ratio analysis, to evaluate the economic situation of analysed companies and to perform a due diligence for a selected corporate client.
1832402 Financial Risk Management 2 credits
This course focuses on the ways in which different financial risk sources are for corporation and banks are quantified and managed. Among the topics covered is market risk, credit risk, and operational risk of businesses and financial institutions. Special attention is also paid to the credit derivatives market. The course will provide sufficient theoretical and practical knowledge of data modelling techniques to enable the student to implement the fundamental market, credit and operational risk measurement models that are used in the industry today.
1832401 Banking Business Ethics 2 credits
Today’s managers must necessarily concern themselves with ethical issues, because unethical behavior creates legal risks and damage to businesses as well as employees and consumers. Banking ethics have become an integral part of business education in general. A student or manager who is well-versed in ethical behavior in practices, not only in the domestic market but internationally, will find him or herself better prepared to deal with issues or situations that may arise that don’t always involve easy answers or decisions. Hence, business ethics is an important part of any industry. Students or managers, unfamiliar with many ethical challenges, behaviors, or regulations will find themselves struggling in business industries.
Program Elective Courses
1831303 Strategic Management 2 credits
The course covers contemporary strategic management of organizations of different types, focuses on the steps of strategic management: planning, implementation, control and evaluation. It covers the fundamentals of both business-level and corporate-level strategy. The course is designed to introduce a wide variety of modern strategy frameworks and methodologies, including methods for assessing the strength of competition. It focuses on the detailed strategic management steps of each stage, in addition to quantitative and qualitative decision making processes.
1831304 Public Relations 2 credits
The course introduces strategic issues and effective practices of communication between organizations and their constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns. The course prepares students for effective and ethical public communication on behalf of contemporary organizations (profit and non-profit). Students will acquire knowledge about the history of public relations in modern organizations and a variety of theories and paradigms of effective public relations. They will gain skills in the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics. More specifically, students will learn to develop market surveys, write news releases, produce public service announcements, conduct news conferences, and design web pages. Throughout the class, students will consider the professional and social obligations associated with a career in public relations.
1831407 International Economic Relations 2 credits
The focus of this course is on international political economy. International political economy is the study of how and why international economic policies are formed, and how international factors influence domestic policy-making, while comparative political economy examines economic policy-making in a domestic context. Prior work in economics is helpful for navigating this course, but students will also learn a good bit of economic theory. The students will deal with important contemporary topics such as foreign trade, capital flows, monetary policy and exchange rates, issues in globalization, and international organizations and institutions such as NAFTA, GATT, the IMF, and the EU.
1831306 Consumer Behaviour 2 credits
An essential component of marketing is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behaviour at an implicit level. This course gives an overview of psychological knowledge as it pertains to capturing consumer insight. The course also reviews factors that can influence purchase behaviour. Armed with this conceptual framework, the course covers the major topics of consumer behaviour, including attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand loyalty, experiential marketing, self and identity, and product satisfaction. The course uses a mix of large cases, mini-cases, and lectures to advance these concepts.
1831406 Total Quality Management 2 credits
Total quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain mechanism of organization’s continuous improvement. It involves all departments and employees into improvement of processes and products. It helps to reduce costs and to meet and exceed needs and expectations of customers and other stakeholders of an organization. TQM encompasses the concepts of business and social excellence that is sustainable approach to organization’s competition, efficiency improvement, leadership and partnership. The objectives of this course is to introduce the main principles of business and social excellence, to generate knowledge and skills of students to use models and quality management methodology for the implementation of total quality management in any sphere of business and public sector.
1831305 E-Commerce 2 credits
Electronic commerce (E-Commerce) is changing our life. Businesses are recognizing the Internet’s role in the decision process. Increasing profitability, gaining market share, improving customer service, and delivering products faster, cheaper, better are some of the organizational performance gains possible with e-commerce. In this course we will study the basics fundamentals of the business and economic motivations for E-commerce as well as the needs and desires of individuals. The course teaches about the underlying computation, information and communication environments that encompass and enable E-commerce transactions, and the evolving role of social media and mobile devices in E-commerce.
1831407 Financial Markets & Financial Institutions 2 credits
The first part of this course will expose students to the workings of global financial markets, their key institutional features, and the theoretical underpinnings of their design. Topics will include different types of financial securities such as debt, equity, convertible debt, and preferred stocks traded in the market, their relative advantages and disadvantages and the roles of institutions such as banks, credit rating agencies and institutional investors (such as pension funds and activist investors) in these markets.
The second part of this course provides an introduction to the management of financial institutions and intermediaries. It focuses on the importance of ensuring good organizational functioning within institutions to manage the varied types of risk that they may be exposed to. Students are introduced how financial institutions have specific requirements. The course then examines the principles of the theory and practice of effective organizational structure and policies for successful risk management and how to manage the inter-relationships that are inherent between departments. Students are also introduced to international standards of banking practice and how they impact the functioning of the institutions plus how to define and measure various types of risk these institutions can be exposed to.
1832310 Applied Topics in International Business 2 credits
This course will introduce students to current topics of real life in international business with theoretical explanations. The students will learn about the fundamental theories underlying modern international business and their real world application. The course contains cases in international management, international marketing, market entry strategies, logistics, human resources management, and others. The cases are focused on European and American companies operating in foreign markets. The cases can be used as examples for Palestinian and Arabic companies starting new businesses abroad.
1832309 Applied Topics in Finance 2 credits
The main objective of this course is to enable students to apply the theoretical concepts in finance covered in the basic finance courses, to problems in the area of corporate finance with all the complexities that the real world entails. The course focuses on fundamental themes in corporate finance both in a local and an international setting including: the analysis of cross-border investments, mergers and acquisitions, take-over battles and defences leverage buyouts (LBOs), project finance, corporate restructuring, companies in financial distress and bank merger valuations.
- DSBIF Required Courses
1800002 English Language I 2 credits
This course aims to promote English language proficiency at undergraduate level. It focuses on core language skills such as listening, speaking, reading and writing by using traditional texts and interactive content.
1800003 English Language II 2 credits
The aim of this course is to enhance student’s communications skills. After having the necessary English skills in the previous course, students will focus on writing essays, delivering speeches, and presenting their work.
1800004 Upper-Intermediate English 2 credits
Building on English Skills II, this course will focus on research techniques, documentation styles, and argumentative strategies. In this course we will screen documentaries, read newspaper articles, scholarly essays, short stories, and conduct formal interviews in order to thoroughly investigate, evaluate, and analyse selected topics. It also focuses on critical analysis of text, advanced composition writing, and class presentations demonstrating an excellent grasp of the art of persuasion. Based on the information gathered from different sources students will submit proposals for projects relevant to social and cultural issues. In a polarized society people often take positions on social, cultural, and moral issues without hearing all sides what to speak of studying and exhausting the available sources of information.
1800010 Advanced English 2 credits
This course is the fourth of a series of four English courses which is designed for learners who can understand lectures in the target language on both familiar and unfamiliar topics, and understand news on television and radio well, taking an active part in discussions on both familiar and unfamiliar topics, but still make mistakes and fail to make themselves understood occasionally. During this course, students will develop accuracy and fluency in speaking and writing, awareness of the writing process and reading and listening sub-skills. Learners can understand a wide range of demanding, longer texts and recognize implicit meaning. They can also express themselves fluently and spontaneously without much obvious searching for expressions, use English flexibly and effectively for social, academic and professional purposes and produce clear, well-structured and detailed texts on different subjects, showing controlled use of organizational patterns connectors and cohesive devices. In addition, it aims at familiarizing students with the internationally recognized proficiency tests such as (TOEFL & IELTS) to ensure students have the integrated skills needed in taking the proficiency tests.
1800005 German Language I 2 credits
This is an introductory course that aims to provide students with the ability to understand, speak, read and write simple German/ Hebrew. Primary goals are to introduce beginning students to basic structures of the German/ Hebrew language by developing vocabulary and a command of idiomatic expressions; to familiarize students with sentence structure through written exercises and short compositions.
1800006 German language II 2 credits
This course emphasizes on conversation skills and aims to enable students to effectively communicate with German / Hebrew speaking people. It focuses on interactive teaching materials
1800012 Entrepreneurship I 2 credits
The course will cover the basic skills needed to improve the personality characteristics and enhance the interpersonal skills of the students. Broadening the student’s visions and focusing on internal success factors are key elements of the course. The course will tackle issues like; entrepreneurship and entrepreneurial life, SMEs successes and failures, motivation and self – management, creativity and innovation, leadership and teamwork, networking and negotiation and developing personal goals and objectives.
1800013 Entrepreneurship II2 credits
The course will cover the basic fundamental skills and functions needed to start a new business. Thinking of being unique, able to produce and sell and understanding the product life cycle are issues to be covered in this course. The course will tackle issues like; starting up, knowing the environment, financing the business, production cycle, promotion and sales, legal frame, managing the business, moving into e-business and maintaining the sustainability.
1800101 Communication Skills 2 credits
This course provides the business student with vital knowledge that will expand his skills in aspects regarding business terminology including commercial prefixes and suffixes, writing and answering business letters, developing headings and titles, connecting ideas and sentences, writing commercial abstracts, and finally writing reports with a correct bibliography and citation. Oral, written and graphical communication principles are covered and exercised through the study of case histories, practical workshops and detailed assignments.
- DSBA University Requireed Courses
1800102 Jerusalem through History 2 credits
This course offers historical accords of Jerusalem and discusses the important historical phases that Jerusalem has gone through. It starts with the era of establishing the city until recent times, focusing in the process on the political, economic, and social circumstances in each era.
1800101 Nature and Environment of Palestine 2 credits
This course provides a basic introduction to the geography and demographics of Palestine. It presents Palestine’s geographical areas, before focusing on the demographic changes Palestine has went through its history.
1800103 Language and Logic 2 credits
This course is an intensive introduction to the liberal arts and sciences with a particular focus on writing. Language and Thinking fosters robust interdisciplinary study, innovative pedagogy, and writing across a wide range of genres. Students read extensively, work on a variety of projects in writing and other formats, and meet throughout the day in small groups and in one-on-one conferences with faculty. The work aims to cultivate habits of thoughtful reading and discussion, clear articulation, accurate self-critique, and productive collaboration. Central to all of this is an examination of the link between thought and expression.
Practice Phases in the DS partner companies
General Objectives of Practice Phases in Dual Study Business Administration
In the practice periods, students link their acquired knowledge from the theory phase with the practical activities in their company. For each DS partner company and for each DS student an individual “Education Plan” is developed for each of the eight Practice Phases. It has to be regarded that not for each theory module will be an equivalent activity in the company, i.e. courses and work in company have not fit 1:1. This is obvious for example in Mathematic but also in other subjects. The practice schedule should be adapted in time and content to the specificities of the company and take into account the individual level of knowledge of students. Adjustments of the plan according to the priorities and needs of the company are possible.
The students transferred projects and tasks to contribute to the personal and professional development and creating value for internal and external customers. The following non-academic qualifications and learning outcomes must be trained and deepened throughout the Practice Phases in companies:
- Communication, cooperation skills and teamwork,
- Problem-solving ability and creativity,
- Reporting and documentation,
- Learning, working and presentation techniques.
The Practice Phases should therefore be designed not only for deepening the professional experience but also for developing the important broad spectrum of non-professional soft qualifications and competences. Industry and the labor market claim that there is a broad gap and lack of competences from regular graduates. The Dual Study model aims to improve the employment conditions for graduates by having them incorporate for almost 4 years in the business work environment.
1830190 Practice Phase I 5 credits
1830191 Practice Phase II 5 credits
Students get to know and comprehend the particular characteristics of the main functions experienced in their enterprise during the practical module, as well as respective applications and solutions. They learn to apply their theoretical knowledge to practical situations while gaining in-depth experience. Students acquire their first practical know-how not only when dealing with colleagues, but also with the organization as a whole and with markets. They are able to find an orientation within the enterprise and to learn how to integrate themselves into teams, working constructively and supportively.
The following list contains some examples of the knowledge and skills to be acquired during this Practise Phases:
- General knowledge about business
- the different departments and its tasks in the company,
- the products and its workflow
- colleagues, suppliers and customers,
- internal and external communication methods,
- application of theoretical business knowledge in the daily in business practice,
- applied information technology.
- organization structure of the DS partner company,
- improvement and application of English skills.
1830290 Practice Phase III 5 credits
1830291 Practice Phase IV 5 credits
In the second year the students further develop their ability in analytical and critically constructive thinking while getting to know various techniques for work, problem-solving and project management. They gain insight into the enterprise and its operational processes and can find their own orientation while developing an understanding of entrepreneurial coherencies. They are open to suggestions and have learned to express and defend their opinions using economic argumentation. They can handle criticism and are able to take a critical stance on issues. Students are able to collect data and information from diverse sources and to process them according to given criteria. They are able to make guided use of all available sources for working and studying. They can ask appropriate questions and are able to assume responsibility for their own learning success under guidance.
The practical phases in this year are typically characterized by use in projects in which the students already perceive small, independent tasks. Ideally, the knowledge of the theory phases is immersed in at least one or two of the module topics. A personal project of the practical phase shall be documented as a practical report and be provided as a presentation for discussion.
The following lists contain some examples of the knowledge and skills to be acquired during this practice phases:
- Cost awareness and budget development,
- time management,
- project management,
- sales and marketing activities,
- internal business discussions,
- telephone calls to an external partner, i.e. customers and suppliers,
- personal negotiations with suppliers and/or customers.
1830390 Practice Phase V 5 credits
1830391 Practice Phase VI 5 credits
Students in the third year gain in-depth practical and professional experience and can recognize and evaluate coherencies among the various areas of business functions. They are able to apply their knowledge acquired in theoretical phases to practical situations and problems in the enterprise. Students have developed in-depth understanding of the significance of socio-ethical competence in an enterprise. They can work effectively in teams and are able to respect group leaders and to take on leadership responsibility themselves.
They further develop their ability to analyze and think critically. Techniques they have learned regarding work problems, problem-solving situations and project management can be independently and responsibly applied to complex situations. Students are able to take a stand on functional problems in practice while developing well-reasoned solutions. They can develop complex processes further on their own and plan and manage smaller projects. They are able to make use of all sources available for learning and working to increase their level of knowledge. Students are open to suggestions and have learned to put forth and defend their own point of view using theoretically well-founded argumentation.
The students can specialize in this year towards their future professional focus, normally in line with the demand of their employer. The students become in this year already a valuable, esteemed staff member in their companies, taking over responsibility for limited tasks. With supervision, they are used to work on their own and to deliver their problem solutions in time.
1830490 Practice Phase VII (Study Project) 5 credits
1830491 Practice Phase VIII (Graduation Project) 5 credits
The last year will take care of the professionalization of students. Theory and practice have to match and the student shows being capable of solving market related problems.
In Practice Phase VII, the study project demonstrates the student’s ability to deal and solve practice-related problems from the respective field by using practical and scientific knowledge and methods. The project is monitored and assessed by two counsellors, lecturer from the university and a qualified supervisor from the company.
In Practice Phase VIII, the students have to write the bachelor thesis. Here, they have to apply their acquired theoretical knowledge and practical experiences to solve this specific, well-described business task from the company by a scientific and systematic approach. The student should demonstrate that they are able to work independently on the business related subject. They should use scientific literature and apply the acquired knowledge from the previous study periods. The theme and the title of the thesis are formulated by the DS partner company and presented for approval including research question and approach to the supervising lecturer of the university. The student will work independently with close supervision of the lecturer on the task and write a thesis with about 60 pages. Note that the bachelor thesis is monitored and assessed by two counsellors, lecturer from the university and a qualified supervisor from the company.
The various attributes and specifications of the DSBA program’s graduates after successfully completing the graduation project are listed in the following:
- Knowledge and Understanding: The student demonstrates in an autonomous work that he/she can work out or to develop solutions for complex commercial problems in business by applying scientific methods.
- The student understands the scientific basis of business and has demonstrated that he/she can deepen and apply it.
- The student knows the current state of research in his/her specific project area.
- The students writes the project report according to the rules of scientific work.
- The student can create a project plan for monitoring and tracking of the project.
- The student has analyzed the problems and evaluated alternative solutions.
- The student can expand his knowledge and interpret current knowledge.
- The student can formulate subject-specific solutions and can communicate to customers and colleagues.
- As a team member, he/she takes over responsibility for a task.