Study Plan
Marketing Program
The student must pass (132) credit hours to get B.SC. Degree in Marketing as follows:
First: College Requirements:
Marketing students must pass (33) credit hours as follows:
|
Course No. |
Course Name |
Cr.Hrs. |
Prerequisite |
|
1301101 |
Principles of Microeconomics |
3 |
|
|
1301102 |
Principles of Macroeconomics |
3 |
1301101 |
|
1301103 |
Principles of Statistics |
3 |
|
|
1301104 |
Mathematics for Business* |
3 |
|
|
1302101 |
Principles of Accounting 1 |
3 |
|
|
1302102 |
Principles of Accounting 2 |
3 |
1302101 |
|
1304101 |
Principles of Management |
3 |
|
|
1304102 |
Principles of Management 2 |
3 |
1304101 |
|
1301105 |
Principles of Computer |
2 |
|
|
1304305 |
Principles of Commercial Law |
3 |
|
|
1301119 |
English Language 3** |
2 |
|
|
1301120 |
English Language 4** |
2 |
1301119 |
Second: single specialization in Marketing
Obligatory Courses (57)
|
Course No. |
Course Name |
C\H |
prerequisites |
|
1303203 |
Principals of Investment |
3 |
1304204 |
|
1303204 |
Fundamentals of Financial Management |
3 |
1302101 |
|
1304201 |
Procurement Management |
3 |
1304102 |
|
1304202 |
Human Resource Management |
3 |
1304102 |
|
1305101 |
Marketing Management |
3 |
1305101 |
|
1305102 |
Consumer behavior |
3 |
1305101 |
|
1305203 |
Service Marketing |
3 |
1305101 |
|
1305204 |
Sales management |
3 |
1304102 |
|
1305208 |
Distribution Channels |
3 |
1305101 |
|
1305302 |
Managerial Economics |
3 |
1304102 |
|
1305305 |
Marketing Strategies |
3 |
1305101 |
|
1305306 |
Global marketing |
3 |
1305101 |
|
1304312 |
Production management |
3 |
1304102 |
|
1305402 |
Promotional strategies |
3 |
1305101 |
|
1305403 |
Marketing research |
3 |
1305101 |
|
1304307 |
Organizational behavior |
3 |
1304102 |
|
1305408 |
E-Marketing |
3 |
1305101 |
|
1305444 |
Senior seminar |
3 |
Department approved for seniors |
|
1305445 |
Applied Topics In Marketing |
3 |
1305101 |
Elective course for the single specialization in marketing (12 hours)
|
Course No. |
Course Name |
Credit Hours |
prerequisites |
|
1301203 |
Money and banking |
3 |
1301102 |
|
1304205 |
Public administration |
3 |
1304102 |
|
1304206 |
Business communication |
3 |
1304102 |
|
1305207 |
Pricing strategy |
3 |
1305101 |
|
1304208 |
Public relations |
3 |
1305101 |
|
1305301 |
Industrial Marketing |
3 |
1305101 |
|
1304303 |
Principles of insurance |
3 |
1304102 |
|
1305303 |
Marketing For Non-Profit Organizations |
3 |
1305101 |
|
1304305 |
Business law |
3 |
-------- |
|
1304307 |
R etailing |
3 |
1305101 |
|
1304309 |
Project management |
3 |
1304102 |
|
1305401 |
Tourism Marketing |
3 |
1305101 |
|
1302404 |
Managerial accounting |
3 |
1302102 |
|
1305407 |
Bank marketing |
3 |
1305101 |
|
1304446 |
Internship |
3 |
Department approved for senior |
Free Courses students select 6 credit hours from any courses offered by any of the university colleges departments.
Third: major specialization in marketing
Student majoring in marketing must bass at least 48 credit hours as follow
Obligatory courses (42 credit hours)
|
Course No. |
Course Name |
Credit Hours |
prerequisites |
|
1304201 |
Procurement Management |
3 |
1304102 |
|
1305101 |
Marketing Management |
3 |
1305101 |
|
1305102 |
Consumer behavior |
3 |
1305101 |
|
1303203 |
Principles of investment |
3 |
1304204 |
|
1305203 |
Service Marketing |
3 |
1305101 |
|
1305204 |
Sales management |
3 |
1304102 |
|
1305208 |
Distribution Channels |
3 |
1305101 |
|
1305305 |
Marketing Strategies |
3 |
1305101 |
|
1305306 |
Global marketing |
3 |
1305101 |
|
1304307 |
Organizational behavior |
3 |
1304102 |
|
1305402 |
Promotional strategies |
3 |
1305101 |
|
1305403 |
Marketing research |
3 |
1305101 |
|
1305444 |
Senior seminar |
3 |
Department approved for senior |
|
1305445 |
Applied Topics In Marketing |
3 |
Department approved for senior |
Elective course ( 6 credit hours)
|
Course No. |
Course Name |
Credit Hours |
prerequisites |
|
1301203 |
Money and banking |
3 |
1301102 |
|
1304205 |
Public administration |
3 |
1304102 |
|
1304206 |
Business communication |
3 |
1304102 |
|
1305207 |
Pricing strategy |
3 |
1305101 |
|
1304208 |
Public relations |
3 |
1305101 |
|
1305301 |
Industrial Marketing |
3 |
1305101 |
|
1304303 |
Principles of insurance |
3 |
1304102 |
|
1305303 |
Marketing For Non-Profit Organizations |
3 |
1305101 |
|
1304305 |
Business law |
3 |
-------- |
|
1304307 |
retailing |
3 |
1305101 |
|
1304309 |
Project management |
3 |
1304102 |
|
1305401 |
Tourism Marketing |
3 |
1305101 |
|
1302404 |
Managerial accounting |
3 |
1302102 |
|
1305407 |
Bank marketing |
3 |
1305101 |
|
1304446 |
Internship |
3 |
Department approved for senior |
Fourth: minor specialization in marketing:
Minor specialization in marketing for faculty of business administration: (27 credit hours (
Obligatory courses (21 credit hours)
|
prerequisites |
Course Name |
Credit Hours |
Course No. |
|
1305101 |
Marketing Management* |
3 |
1305201 |
|
1305101 |
Consumer behavior |
3 |
1305202 |
|
1305101 |
Service Marketing |
3 |
1305203 |
|
1305101 |
Marketing Strategies |
3 |
1305305 |
|
1305101 |
Global marketing |
3 |
1305306 |
|
1305101 |
Promotional strategies |
3 |
1305402 |
|
1305101 |
Marketing research |
3 |
1305403 |
* for students majoring an business administration this course is substitute with distribution channels 1305208 .
Elective courses for the minor specialization in marketing (6 credit hours) students selects from the elective courses of the department.
Minor specialization in marketing for students from other faculties
(30 credit hours) as follow:
|
Course No. |
Course Name |
Cr.Hrs. |
Prerequisite |
|
1304101 |
Principals of Management I |
3 |
----- |
|
1304102 |
Principles of Management II |
3 |
1304101 |
|
1305101 |
Principals of Marketing |
3 |
1305101 |
|
1301103 |
Distribution Channels |
3 |
1303204 |
|
1305201 |
Marketing Management |
3 |
1305101 |
|
1305202 |
Consumer Behavior |
3 |
1305101 |
|
1305205 |
Service Marketing |
3 |
1305101 |
|
1305305 |
Marketing Strategies |
3 |
1305101 |
|
1305306 |
International Marketing |
3 |
1305102 |
|
1305402 |
Promotion Strategy |
3 |
1305101 |






